The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site

This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site.

This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective

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It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results

An early step is to build a great content-rich site. One of the last steps is the proper submission of your site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

The overall SEO involves:

o Attracting prospects to a web site

o that is properly designed to encourage visitors to browse like Web Site Design

o leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

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SEO Case Study

o Do you have any intent to sell your product yourself?

o Do you have any intent to sell this product through a traditional retail channel?

o Have you decided to sell this product via the Web?

o Determine What You Have To Sell

o Determine Who Already Needs What You Have To Sell

o Determine What They Will Pay For What You Have To Sell

SEO Guidelines –

o Obtain A Domain Name And Site Host

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